The National Football League (NFL) gained a new generation of fans and has Taylor Swift to thank. Longtime football fans want the network to focus solely on football, but Swift has brought more attention to the sport than in the last 50 years. The Kansas City Chiefs, specifically, have gained the attention of a new demographic, which is only positive.
Since the beginning of Swift’s relationship with Chiefs’ Tight-End, Travis Kelce, the NFL has seen a 400% increase in Kelce merchandise. Swift is creating a long-lasting impact on American football that should be celebrated. The singer has a major influence on teenagers, young adults, and most women, while 70 percent of football followers are men between the ages of 25 and 35. Since she has been a constant at the Chief’s games, the NFL has seen the highest demographic of females between 12-17 and 18-49. It is safe to say that Swift is spreading the love of football to a new generation.
The media has brought more focus to Travis as a player, and many predict he will become a Hall of Famer. Swift’s appearance at NFL games has led to a growing support of Kelce and his team. The Chiefs have had a bumpy season but are now headed to the Super Bowl for the sixth time. Their success this year has broken records for coach Andy Reid, quarterback Patrick Mahomes, and the team’s history. The support of Taylor Swift and her fans is not a coincidence to the team’s triumph.
Even if Swift and Kelce don’t stay together, their relationship has introduced new lifelong fans to the NFL. People thrive on familiarity, and the pop singer has given people the comfort of recognition. The Kansas City Chiefs have received outside media attention from the Mahomes family, some of which was not constructive, but Swift has made people fall in love with the charm of Kelce brothers and other players for the Chiefs.
While Taylor Swift dominating the NFL was not on our 2024 bingo cards, it has made a remarkable difference. It will be a nerve-racking finish to the season for both Super Bowl opponents.
